I am attaching this letter to an AIM issue on the twelve qualities mentioned in the symbol of Sri Ma.
God is the name of the ultimate mystery from which creation emerged, which is present in every particle of creation and beyond. The power of God, which is omniscient and omnipotent, and through whose grace the creation is born, is called Mother. Like God, Mother has many forms and incarnations. The incarnation that embodies and manifests this all-conscious power of God in human form is known as Shri Ma of the Pondicherry Ashram.
When God takes birth on earth as an earthly creature or human being for a specific purpose, they are called an incarnation. Their mere incarnation opens up new possibilities for the evolution of embodied beings.
Ishta is worshipped as God, but in reality, Ishta represents some aspect of God.
Affectionately,
Alok Da
Source:
We are United for a Work, Unique and New (TH 298)
YT Link: https://youtu.be/I-oxnNxTUR4