Yes this happens to Sattwic oriented persons. They tend to forget about themselves and often become martyrs at the altar of world play. It is important to set aside time for yourself which should be used for some kind of self-study of books that help us grow inwardly as well as time to reflect upon the deeper questions of life, especially the goal.
Prioritising others is to prioritise ignorance since most human beings live in ignorance and their own priorities are misplaced. The only altar where we should offer ourselves is the Divine or of Truth and Beauty and Good in their highest sense. After all this was precisely the error of Arjuna that he was ready to sacrifice his good for the perceived satisfaction of his patriarchs and cousins. Sri Krishna rebukes him and bids him to offer himself to the Divine of whom he came as the earthly representative. This is the way forward.
Affectionately,
Alok Da
