With respect to Society, how important is work and a brand name, or a company or a group name? Is that also a Western concept/idea? Is chasing this, or a so-called legacy company, or an age-old established business family, also conditioning?
I read somewhere that if you’ve done good Karma in your Past Life, then you’re born into wealth in a sophisticated household – you become simple and not evil. Is that true? Or not necessarily…
All these ideas of people with good karma being born in wealthy families are nothing but a populist notion. False pride and vanity can never be a reward for good deeds. It is neither supported by the facts of existence nor by the trustworthy scriptures such as the Gita. The Bible even goes on to say something to this effect that being born in a wealthy family is often a curse. The Gita even goes on to say that the reward of good deeds is a growth of inner goodness, of sattwic qualities, and a Godward turning. So the popular saying is obviously suspect.
As to brand names, it works if the product is really good. One cannot fool people for a long time. In any case, it has little to do with working in a good company. An individual’s worth does not depend upon the work he does but on what he inwardly is and becomes. At the end of the day, people see through the lie, and relationships based on outer achievements are always transient and selfish in nature.
Affectionately,
Alok Da
